The production of entrepreneurial youth in business media: discourse, entrepreneurial culture and inspiration

Abstract The magazine Pequenas Empresas, Grandes Negócios (PEGN), published by Globo, is a business media, which defines itself as “the largest and most important community of entrepreneurs in Brazil”. This work aims to investigate the conceptions entrepreneurial youth present texts on vehicle’s website, 2018 2019. Through Discourse Analysis, we identified three major semantic axes, structure narratives. They show an entrepreneur who inspires society; one should invest, so that country can develop through its actions; transforms into enterprise. Such representations are presented time cases success, or, when errors appear, they serve pedagogy. goal, all them, unify Brazilian ethos.